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To this, nike air max 95 company investor relations department of a person in charge denied the Spanish media accounts, according to him, the bankruptcy is Nike overseas in a distribution point, will not affect the company operating. But from the market of overseas market operation situation, since 2008 Nike brand internationalization strategy, the Nike will create a international brand and international image, the in a sense is not successful.

Because the market does not accept nike air max 90 international image, otherwise there would be no Nike in the international market, encountered such embarrassing situation. On internationalization road, Nike and many Chinese sports brand, there is still a huge gap; the most important is the lack of support and brand strategy.

The cheap nike air max brand has always been to Europe and the United States occupied a leading market, the first of these national sports economy and culture relatively developed and advanced,http://www.nikeairmaxuk2012k.com/ so created many effects of world sports brand. While China is relatively weak, difficult in sports culture beyond Europe and the United States, so the Nike brand to export its own brand, won the international brand premium, which itself is a very painful process.

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